Sweeney Ted was first founded online by Theodore Lee out of his desire to bring safe, quality men’s grooming products to Malaysia. The products currently carried and distributed consist of two brands that similarly share that desire – O’Douds and Burly Fellow from Brooklyn, New York and Melbourne, Victoria respectively.
Theodore, more popularly known as Ted, with his love for the art of men's haircutting subsequently founded the barbering arm of Sweeney Ted located in The School at Jaya One. The barbershop not only serves as a home for Sweeney Ted but also a personal space for Ted where clients are welcomed to share it as their own. Barbershop services are very personal involving individually tailored haircuts, beard trims or full hot towel shaves.